Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? They’re literally the blueprint for every pair of jeans in existence-burned into the world’s collective cortex ever since Levi Strauss (the man himself!) invented them in 1873. To this day they they’ve never gone out of style. And they never will. Roll back the cuff of this pair of jeans. See that woven strip-like stripes? That’s selvedge, or “self-edge.” It tells you that this pair of jeans was woven on a traditional
Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? They’re literally the blueprint for every pair of jeans in existence-burned into the world’s collective cortex ever since Levi Strauss (the man himself!) invented them in 1873. To this day they they’ve never gone out of style. And they never will. Roll back the cuff of this pair of jeans. See that woven strip-like stripes? That’s selvedge, or “self-edge.” It tells you that this pair of jeans was woven on a traditional
