A coat is the garment you are photographed in most across the winter months and the one that every outfit is judged through first before anything underneath is visible. An investment coat in quality wool or cashmere at the right length and in the right colour earns its price across years of daily wearing in a way that no other single garment can quite match. The construction needs to be quality enough to hold its shape across a decade of seasonal wearing. The lining needs to last as long as the outer fabric. The buttons and hardware need to be substantial. These are the investment coats worth the price for the people who understand that buying once properly is better than buying repeatedly cheaply.

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