The energy in London over the past few weeks has been nothing short of inspiring, as the city seamlessly mixes its rich history with a distinct sense of flamboyance that can be noticed from every corner of the city. During this dizzying week which included close viewing of gallery displays, lively pop up markets, and an exuberating segment at the London Fashion Week, I understood how boho chic had transformed into an art form presenting a unique blend of tradition and modernity. It is rather fascinating to observe how the bohemian style is able to transform itself by pulling from such a wide range of influences from the past, including vintage fabric, handmade artwork, and bold reimagining by new talented designers.

I became absolutely fascinated by the fact that upcoming names and established brands were modernizing classic bohemian styles. It was more than just skirts or beautifully crafted floral embroidery, it was a story woven with respect for the past and a sense of deep appreciation. Something that particularly struck me was a recent spectacle at the London Fashion Week, which featured a runway show with textures layered into all sorts of different shapes.

Models strolled wearing festival outfits mixed with high-end sown tailoring, effortlessly combining polish with casual nonchalance. A splash of earthy colors paired with bursts of beautiful tones painted the garments like nature itself did, capturing the wildly unpredictable phenomena of spring. Watching the street style of Brick Lane and Covent Garden closely resembled the displays I witnessed on the runway.

Walking through the modern boutiques and vintage shops, influencers and casual fashion lovers alike seemed to show a collective appreciation for a style that was simultaneously nostalgic yet refreshing. I came to realize that the modern boho style is not simply a fashion trend; it is an exchange between different periods of time. While in the busy Shoreditch cafes, I was able to hear some people talk passionately about the revival of artisan fabrics and handcrafted jewelry.

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With names like Emilia Wickstead and Erdem being tossed around as the androgynous bohemian style being crafted, there was a sense of sophistication and understanding in the air that confirmed art, fashion included, is undergoing and constant change. During one of my walks, I came across a Dover Street Market, which had an installation displaying items that intertwined vintage and modern styles. Each addition seemed unique in their own way.

As I stood there, I couldn’t help but ponder if this was just another way to stretch the borders of fashion sustainability, or if there was genuine care towards a minimalistic attitude for consuming goods. It is unique to find in a city where fast fashion is a predominant part of cultural life. My understanding of boho chic was enhanced during a visit to the V&A exhibition that showcased 20th-century fashion.

The garments I saw on display looked like they were cover photos for famous magazines or even seen on the red carpet. It made me realize that some shapes and styles are just so appealing. It refreshingly reminded me that anything affordable or unfortunately appealing from the normal; such as boho, is yet another symbol in the potentially endless realm of individuality.

The curators skillfully placed modern pieces alongside older ones for their reinterpretation, and that conversation spoke volumes beyond what was currently. The astonishingly relaxed 70’s atmosphere is woven into the clothing and remains in cut, so it definitely was no surprise to see it in modern day collections. While trends changed throughout the season, the core of boho chic stayed the same: A love for unusual combinations and freedom to mix numerous textures, prints, and styles from different eras.

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I attended an industry mixer not too long ago and ended up talking for hours with a boutique owner in Shoreditch, who seemed to be getting emotional as she described how she came across rare vintage pieces at local markets. She shared with me how lovingly restored garments were full of so much history and the wonder that came with them. These narratives paired with modern design is what captures the heart of boho chic.

It is an aesthetic that goes beyond the surface, encouraging all of us to look into the past through the lens of fashion. The culture of London served as the backdrop of this season’s bohemians revivals. The city has always been a safe zone for leftist thinkers due to its rich history and trendy creatives.

While walking through the city – stopping for some street-art in Camden and checking out small places in Notting Hill – I was reminded that fashion is in places beyond catwalks and magazines. It lives in the minute details: from the bespoke jewelry made by local jewelers to an eclectic mix of vintage and modern dress to the narratives each garment tells. Even the elites of society seem to lean toward this gentle interpretation of boho chic.

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Some well-known people attended the private screening at the BFI Southbank, and I, too, saw them. During the last two or three weeks, I also noticed effortless blends of casual sartorialism and bohemianism. With respect to the modern and contemporary star, there is a certain stylish sophistication about the layered looks, which is very usual and simple and also reminds one of classic styles that blend with modern looks.

This explains why social media users with strong influence, who understand and literally chase this trend due to their boundless creativity, have supported this look. The richly detailed posts are full of conversations revolving around many themes: sustainability and personal branding, as well as the ethics of fashion. Unlike other fashion trends, boho chic has the ability to remain timeless as it blends the past and the present with great artistry.

In sophistication, this season aims to capture a bygone eras look and twist it so it fits the current audience. We are appreciating the flaws of vintage pieces while also admiring the sharp elegance to modern design. This elegant balance is what continues to define boho chic.

An example of this elegant balance is the blend of a hand stitched vintage blazer being paired with modern sleek trousers. It is a stunning blend of eras that opens doors to endless creativity. Over the last few weeks, it has sadly become apparent to me that boho chic is not just an aesthetic; it is an expression of identity.

Every accessory, every juxtaposition of garments denotes a celebration of uniqueness in the face of homogenizing fast fashion. It brings to mind the fact that style is personal, a story, which is told by each one of us with each outfit that we put on. The bohemian spirit is alive and well in London, not as something from the past, but rather as a movement that challenges the ordinary and towards a fresh perspective on fashion.

This journey has been just as much about personal exploration as it has about fashion. Between the shows, pop-up events, and chance encounters on the streets, I have come to respect that the essence of a boho chic style cannot be encapsulated in a singular trend, but rather is a continuous embodiment of creativity, diversity, and the beauty of imperfection. With the season in full swing, I look forward to how the free-spirited aesthetic continues to evolve and not only transform my closet, but also my outlook on life.

In every part of this vibrant city, there is a tale that is waiting to be uncovered; a tale of passion, determination and the tongue-and-cheek beauty of bohemian style.


Fiona MacLeod

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